# Work with multiple brands

> Create and switch brands. Each brand has its own profile, inbox, planner, posts, and publishing defaults. Logins and General Inbox are shared.

- HTML: https://postless.app/guides/multiple-brands
- Published: 2026-09-03
- Author: Postless
- Category: Product
- Tags: founders, creators, agencies, teams

A **brand** is a publishing identity: profile, pillars, inbox, weekly plan, posts, and approval settings. It is not the social login itself.

Plan caps: Creator **1** brand, Pro **3**, Team **10** (non-archived).

## Create a brand

You need an active trial or subscription. Otherwise **Create brand** sends you to **Settings → Billing**.

1. Open **Brands** (**Brand Library**) or the sidebar brand switcher.
2. Click **Create Brand** / **Create brand**.
3. That starts the same **Build My Brand** wizard used at onboarding (`extra` brand). **Exit setup** returns to **Brands**.
4. Finish **Does this look right?** with **Create brand**.

If you already subscribe, you go to **Planner** for the new brand. Incomplete wizard brands show an **Incomplete** badge and **Continue setup**.

## Switch brands

1. Open the switcher at the bottom of the sidebar (**Your brands**).
2. Click a brand. A star marks the active one.

**Dashboard**, **Scheduler**, **Approvals**, **Planner**, **Posts**, and **Brand Inbox** all follow the active brand.

On a brand settings page, picking another brand in the switcher opens that brand’s settings (you’ll be asked to save unsaved profile edits first).

## Shared vs per-brand

### Shared (whole account)

- **Settings → Account**, **Billing**, **Theme**, **Notifications**
- **Settings → Connections** (social logins and GitHub)
- **General Inbox**
- Plan quotas that are account-wide (brands, AI posts/week, inbox items, ideation messages)

### Per brand

- **Brand profile**, **Brand Context**, **Workflow** (including **Require approval** and **AI content planning**)
- **Publishing Defaults**
- **Brand Inbox**, **Planner**, **Posts**, **Approvals**, **Scheduler**
- GitHub repo picker on the brand page
- AI image/video weekly caps (counted per brand)

## Archive a brand

1. Open the brand.
2. Click **Archive brand**, confirm **Archive**.

It disappears from the switcher. On **Brand Library**, enable **Show archived** to see it (badge **Archived**). Archiving frees a brand slot on the plan.

The dashboard does not include a restore control. Do not archive a brand you still need.

If every brand is archived, **Brand Library** shows **Create your first brand**. The workspace needs at least one live brand to schedule, plan, or publish.

## If this fails

- **Brand limit reached (used/cap). Archive a brand or upgrade your plan.**
- Switcher empty except create: all brands archived or still **Incomplete**.
- Wrong posts or inbox: check the switcher; Brand Inbox is not General Inbox.
- New brand’s first plan didn’t generate: connect platforms (shared), then set that brand’s **Publishing Defaults**.

## Related

- [Set up your brand profile](https://postless.app/guides/brand-setup)
- [Connect social platforms](https://postless.app/guides/connecting-platforms)
- [Plans and usage](https://postless.app/guides/plans-and-usage)