# Postless

> Postless learns your brand voice, builds an AI content strategy, and turns ideas into platform-ready posts for LinkedIn, X, Instagram, Facebook, Threads, Bluesky, YouTube, and TikTok. Review before publishing—or enable auto-publish. Prefer writing yourself? Use it as a simple scheduler.

This file describes the public marketing site at https://postless.app. Product accounts live at https://dashboard.postless.app. There is no public API reference or help center on this site.

Postless is for founders, creators, agencies, and teams who need consistent posting without writing every post by hand — and for people who already write their own posts and need a scheduler. It is subscription-based with a free trial. Users must be 18 or older.

Workflow: Define your brand positioning → Get your AI-powered content strategy → Turn ideas into ready-to-post content → Review—or auto-publish everywhere. Review is on by default (edit, approve, or regenerate). Auto-publish can be turned on later, and approval can be turned back on anytime.

Terminology used on the site:

- Brand: a workspace with its own positioning, content pillars, inbox, and plan. 1 brand (Creator), 3 brands (Pro), 10 brands (Team).
- Brand Memory (inbox): captured inputs (links, articles, ideas, screenshots) turned into on-brand drafts. Plan limits apply to inbox items.
- Review queue: default human-in-the-loop approval before anything goes live.
- Auto-publish: optional skip of the approval step.
- Content strategy / weekly plan: AI-generated posting plan from brand settings.
- Regenerations: AI rewrites of a draft, limited per post by plan.
- Ideation messages: monthly AI ideation quota.
- Brand progress: posting consistency, engagement trends, and progress toward a brand goal.
- Standard vs Premium AI models: plan-tier model access. Terms state content generation uses OpenAI, Anthropic, and Google Gemini; Gemini also analyzes images uploaded to the inbox. Payments are processed by Stripe.

Supported networks: LinkedIn (Long-form posts and articles for professional brand building); X / Twitter (Threads and single posts — tuned for the fast pace of X); Instagram (Captions, carousels, and Reels copy — tailored for visual-first storytelling); Facebook (Page posts and personal updates — for audiences that live in the Facebook ecosystem); Threads (Short-form text posts for the growing Threads audience connected to Instagram); YouTube (Titles, descriptions, and Shorts copy — keep your video brand consistent across uploads); TikTok (Script and caption generation for short-form video — brand building at TikTok pace); Bluesky (Decentralised social, growing fast — get ahead of it with brand-aware posts) Social accounts are connected so Postless can publish on the user's behalf.

Plans (USD; 7-day free trial; yearly billed as 10× monthly, advertised as 2 months free):

- Creator — $29/mo or $290/yr. For solo creators getting started. 1 brand; Unlimited publishing; Unlimited scheduling; 5 AI posts/week; 3 regenerations/post; 15 AI images/week; 2 AI videos/week; 100 ideation messages/month; 100 inbox items; Standard AI models; Standard support; Approval workflow; no team members.
- Pro — $79/mo or $790/yr. For growing brands that post more. 3 brands; Unlimited publishing; Unlimited scheduling; 15 AI posts/week; 5 regenerations/post; 45 AI images/week; 4 AI videos/week; 450 ideation messages/month; 500 inbox items; Premium AI models; Priority support; Approval workflow; no team members.
- Team — $199/mo or $1,990/yr. For teams managing multiple brands. 10 brands; Unlimited publishing; Unlimited scheduling; 50 AI posts/week; 5 regenerations/post; 150 AI images/week; 8 AI videos/week; 2,400 ideation messages/month; 2,000 inbox items; Team members; Premium AI models; Priority support; Approval workflow.

Need more than these plans: use the contact page.

## Product

- [Home](https://postless.app/): Product overview, platforms, features, pricing, comparison, and FAQ
- [How it works](https://postless.app/#how-it-works): Define your brand positioning → Get your AI-powered content strategy → Turn ideas into ready-to-post content → Review—or auto-publish everywhere
- [Product preview](https://postless.app/#preview): Review queue UI (workspace: Review queue, Schedule, Analytics)
- [Platforms](https://postless.app/#platforms): LinkedIn, X / Twitter, Instagram, Facebook, Threads, YouTube, TikTok, Bluesky
- [Features](https://postless.app/#features): Brand-aware AI, Smart scheduling, Brand Memory, Human-in-the-loop, All major platforms, Brand progress, Multiple brands
- [FAQ](https://postless.app/#faq): Brand voice, scheduler vs full workflow, approval vs auto-publish, platforms, time, pricing, signup
- [Compare (homepage)](https://postless.app/#comparison): Postless vs Buffer/Hootsuite vs posting manually
- [Get started](https://postless.app/#get-started): Trial CTA — paste brand link, connect platforms, review or auto-publish

## Pricing

- [Pricing](https://postless.app/#pricing): Creator, Pro, Team plans, monthly/yearly toggle, 7-day free trial

## Pages

- [Blog](https://postless.app/blog): Brand-building strategy, product updates, and practical advice for posting with Postless.
- [Guides](https://postless.app/guides): Step-by-step walkthroughs for setting up your brand and publishing with Postless.
- [Customer stories](https://postless.app/customers): How founders, creators, and teams use Postless to stay consistent without the content grind.
- [Compare](https://postless.app/compare): Comparison pages against scheduling tools and posting manually
- [Content strategy blog](https://postless.app/blog/topics/content-strategy): Planning, cadence, and what to post so your brand stays consistent without a blank page.
- [Platform playbooks blog](https://postless.app/blog/topics/platform-playbooks): Tactics for LinkedIn, X, Instagram, Facebook, Threads, Bluesky, YouTube, and TikTok.
- [Product guides](https://postless.app/guides/topics/product): How Postless works: features, launches, review, auto-publish, and Brand Memory.
- [Auto-publish blog](https://postless.app/blog/tags/auto-publish): Blog tagged Auto-publish
- [Brand voice blog](https://postless.app/blog/tags/brand-voice): Blog tagged Brand voice
- [Instagram blog](https://postless.app/blog/tags/instagram): Blog tagged Instagram
- [LinkedIn blog](https://postless.app/blog/tags/linkedin): Blog tagged LinkedIn
- [Scheduling blog](https://postless.app/blog/tags/scheduling): Blog tagged Scheduling
- [Teams blog](https://postless.app/blog/tags/teams): Blog tagged Teams
- [TikTok blog](https://postless.app/blog/tags/tiktok): Blog tagged TikTok
- [X blog](https://postless.app/blog/tags/x): Blog tagged X
- [Agencies guides](https://postless.app/guides/tags/agencies): Guides tagged Agencies
- [Auto-publish guides](https://postless.app/guides/tags/auto-publish): Guides tagged Auto-publish
- [Bluesky guides](https://postless.app/guides/tags/bluesky): Guides tagged Bluesky
- [Brand Memory guides](https://postless.app/guides/tags/brand-memory): Guides tagged Brand Memory
- [Brand voice guides](https://postless.app/guides/tags/brand-voice): Guides tagged Brand voice
- [Creators guides](https://postless.app/guides/tags/creators): Guides tagged Creators
- [Facebook guides](https://postless.app/guides/tags/facebook): Guides tagged Facebook
- [Founders guides](https://postless.app/guides/tags/founders): Guides tagged Founders
- [Instagram guides](https://postless.app/guides/tags/instagram): Guides tagged Instagram
- [LinkedIn guides](https://postless.app/guides/tags/linkedin): Guides tagged LinkedIn
- [Scheduling guides](https://postless.app/guides/tags/scheduling): Guides tagged Scheduling
- [Teams guides](https://postless.app/guides/tags/teams): Guides tagged Teams
- [Threads guides](https://postless.app/guides/tags/threads): Guides tagged Threads
- [TikTok guides](https://postless.app/guides/tags/tiktok): Guides tagged TikTok
- [X guides](https://postless.app/guides/tags/x): Guides tagged X
- [YouTube guides](https://postless.app/guides/tags/youtube): Guides tagged YouTube
- [Book a demo](https://postless.app/book-demo): Request a product demo
- [Contact](https://postless.app/contact): Product, early access, and partnership inquiries

## Blog

- [TikTok Emoji Strategy: How to Use Emojis in Captions, Comments, and Content Planning](https://postless.app/blog/tiktok-emoji-strategy-how-to-use-emojis-in-captions-comments-and-content-planning.md): Discover how a cohesive emoji strategy can streamline your TikTok content planning, enhance readability, and maintain brand consistency across your team's posts. Learn practical tips for integrating emojis effectively in captions, comments, and more to boost your marketing workflow.
- [Automating Social Media Posts: A Practical Workflow for Consistent Publishing](https://postless.app/blog/automating-social-media-posts-a-practical-workflow-for-consistent-publishing.md): Streamline your social media strategy with automated publishing techniques, enabling your team to focus on creativity while maintaining consistent engagement across platforms. Discover a practical workflow that optimizes planning and approval processes for effective social content management.
- [IG Stories: A Practical Guide to Planning, Scheduling, and Measuring Instagram Stories](https://postless.app/blog/ig-stories-a-practical-guide-to-planning-scheduling-and-measuring-instagram-stories.md): Learn how to plan, schedule, and measure IG Stories with practical workflows for modern marketing teams.

## Guides

- [Getting started with Postless](https://postless.app/guides/getting-started.md): Create an account, set up a brand, connect platforms, and get your first drafts into Approvals or the Scheduler.
- [Approvals: review AI drafts before they go live](https://postless.app/guides/approvals.md): Edit, approve, reschedule, or regenerate posts that need approval. What Needs approval means, and when Approvals stays empty.
- [Require approval and auto-publish](https://postless.app/guides/auto-publish.md): There is no separate Auto-publish switch. Require approval on a brand decides whether AI posts wait in Approvals or can go out on schedule.
- [Set up your brand profile](https://postless.app/guides/brand-setup.md): Positioning, voice, audience, goals, and content pillars — what onboarding suggestions fill in, and what to edit on the brand page.
- [Connect LinkedIn, X, Instagram, and other platforms](https://postless.app/guides/connecting-platforms.md): Connect and disconnect social accounts in Settings. Connections are shared; Publishing Defaults pick which accounts each brand uses.
- [Content Inbox (brand memory)](https://postless.app/guides/content-inbox.md): Add links, articles, ideas, and screenshots to Brand Inbox or General Inbox, then turn Brand Inbox items into drafts.
- [Work with multiple brands](https://postless.app/guides/multiple-brands.md): Create and switch brands. Each brand has its own profile, inbox, planner, posts, and publishing defaults. Logins and General Inbox are shared.
- [Plans, trial, and usage limits](https://postless.app/guides/plans-and-usage.md): Creator, Pro, and Team caps for brands, AI posts, regenerations, media, ideation, and inbox. How trial and yearly billing work.
- [Scheduling posts and the weekly plan](https://postless.app/guides/scheduling.md): How Planner weekly idea cards differ from the Scheduler calendar, and how to schedule AI drafts or posts you write yourself.

## Accounts

- [Create an account](https://dashboard.postless.app/auth/register): Start a free trial
- [Log in](https://dashboard.postless.app/auth/login): Existing account sign-in

## Legal

- [Privacy Policy](https://postless.app/privacy): Data collection, social-account OAuth, AI processing, and privacy contacts
- [Terms of Service](https://postless.app/terms): Accounts, subscriptions, AI content, ownership, and acceptable use

## Optional

- [Sitemap](https://postless.app/sitemap.xml): Indexable marketing and content URLs