Scheduling posts and the weekly plan

Postless splits planning and the calendar:

• Planner — weekly idea cards (topics, format, date/time). Not live posts until you generate them (or weekly auto-planning creates posts).
• Scheduler — calendar of posts that are Scheduled (queued with a time).
• Posts — full library (Draft, Needs approval, Scheduled, Published, Missed, Failed).

Scheduling itself is unlimited on every plan. Weekly AI posts generation is capped.

AI weekly plan (Planner)

1. Open Planner.
2. Pick This Week, Next Week, or All planned.
3. If the week has no cards and AI planning is on, click Generate plan. If cards exist, Regenerate week (or Generate week if planning is off).
4. Optional: Add topic to create a card by hand.

If AI content planning is off, a banner says the auto weekly planner is disabled. Open brand settings to enable it.

First plan after subscribe also needs a connected social account and publishing defaults. Otherwise you get Connect a social account to generate your content plan.

Idea card actions

Generate Post counts toward AI posts/week. Deleting a post does not refund that quota.

Generated drafts follow Require approval (see Approvals).

Schedule a post you write yourself

1. Click Create Post in the header (or Posts).
2. Select accounts under the editor’s publish targets (defaults come from the brand’s Publishing Defaults).
3. Optional topic — the idea for the whole post (list label; seeds Generate draft). It is not the live caption.
4. Write per-account copy, or Generate draft (topic required; optional angle). Pinterest and YouTube also have an editable discovery title on that account’s tab. Pinterest needs one image or video on that account (attaching another replaces it) and at least one board. With Instagram selected too, you can attach a carousel; Pinterest still keeps only the first item. Captions must fit each platform’s character limit before schedule/publish.
5. Save.
6. Open Publish → Schedule… and pick date and time, or Publish now.
7. To remove a time later, open Schedule… and choose Clear schedule.

Manual drafts are always approved. They never wait in Approvals. Until you schedule them they have no status badge. Each selected account has its own copy tab — edits apply only to the active account.

Scheduled time must be in the future.

Use the Scheduler calendar

1. Open Scheduler: “When your content goes live.”
2. Switch Week, Month, or Agenda.
3. Click a post to open it. Drag a card to another day in week view (time of day is kept).
4. Reschedule from the card if you need a new datetime. Clear schedule removes the time and returns the post to a draft (it leaves the Scheduler).

Empty state: Nothing scheduled yet — create a post or generate one from the planner.

Only Scheduled posts appear here, not unapproved AI drafts and not unscheduled drafts.

Posts library filters

On Posts: All, Draft, Needs approval, Scheduled, Published, Missed, Failed, plus a platform filter from connected accounts.

Missed means the scheduled time passed while the post was still queued (including while waiting for approval).

What happens after

If this fails

• Scheduled time must be in the future. Pick a later time.
• Post stuck as Needs approval. Approve it; the calendar sender ignores unapproved AI posts.
• Failed. Check Connections, publishing defaults, and media rules (Instagram needs media; TikTok/YouTube need video; Pinterest needs one image or video plus at least one board).
• Planner empty after checkout. Connect a platform, set defaults, complete the brand profile, then Generate plan.
• Post generation is waiting on next week's allowance. AI posts/week cap (Creator 5, Pro 15, Team 50).

Related

• Getting started
• Approvals
• Require approval and auto-publish
• Content Inbox