Connect LinkedIn, X, Instagram, and other platforms

Publishing uses accounts you connect once, then assign per brand.

Supported networks: LinkedIn, X, Threads, Bluesky, Instagram, Facebook, TikTok, YouTube.

Connect an account

1. Open Settings → Connections.
2. Under Connected Platforms (“Connect once here — accounts are shared across all your brands”), find Connect a platform.
3. Click Connect next to the network (or Add account if that network already has a login).
4. Complete the provider’s login/permission screen. You return to Connections.

Bluesky does not use that OAuth link. Click Connect / Add account, enter Handle (for example name.bsky.social) and App password, then Connect.

You can also connect during onboarding step Connect your platforms, or start from Dashboard Connect now (opens the brand page).

Status badges: Connected, Pending, Error. Pending means OAuth did not finish — Cancel and try again.

GitHub (content context, not publishing)

On the same Settings tab, GitHub can connect so shipping activity (commits, PRs, releases) can be used as content context. Pick repos on each brand page. GitHub is not a destination for posts.

What connecting allows

Connecting grants Postless permission to publish to that account when you approve, schedule, or click Publish now.

It does not by itself post anything. Each brand must include the account in Publishing Defaults (and you can change targets on a single post in the editor).

Publishing Defaults (per brand)

1. Open the brand from Brands.
2. In Publishing Defaults, tick accounts to pre-select on new posts. Checked rows show Included.
3. At least one default must remain selected.

To add a network that is not listed, connect it in Settings → Connections first.

Gates:

• Instagram as a default: turn on Include AI images in plans or Include short AI videos in plans.
• TikTok or YouTube as a default: turn on Include short AI videos in plans.

Toast if you skip that: Turn on AI videos before adding TikTok or YouTube as publishing defaults (or the Instagram equivalent).

Disconnect

1. Settings → Connections.
2. On the account row, click Disconnect.

That login is removed for every brand. Posts still targeting it will fail to publish until you pick another account.

What happens after connect

• New posts for a brand pre-select that brand’s Included defaults.
• Generate plan / first weekly plan can run once at least one social account is connected.
• Approvals and Publish require at least one Connected account.

If this fails

• Connection expired. Start connect again. Restart Connect.
• Connection cancelled / Connection was not confirmed. Finish the provider prompt; don’t close it early.
• Connected at provider, but sync failed. Try again. Click Connect again.
• Bluesky: handle and app password are both required; use an app password, not your main login password.
• You connected but Planner still asks to connect: the brand has no publishing defaults yet — tick Included on the brand page.
• Dashboard lists only some networks in the connect banner; Settings still offers all eight plus GitHub.

Related

• Getting started
• Multiple brands
• Scheduling